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Philadelphia

Situated on Philadelphia’s historic Logan Square, Urban Farmer Philadelphia is a modern steakhouse bringing “rural chic” to life. Urban Farmer Philadelphia focuses on the narrative of the Country Farmer who marries the cosmopolitan art-collector. The interpretation of the Urban Farmer couple has a sophisticated approach, incorporating a carefully curated tradition of art, culture and classic elegance that is common to this area of the US. Every aspect of Urban Farmer Philadelphia is thoughtfully tailored to the people who live, work and visit the Northeastern city — the specific local personality is the driving force behind all creative and culinary details, giving it a style unique to this area. Urban Farmer’s menu emphasizes the pride of locally sourced ingredients and authentic, straightforward preparations. Butcher’s cuts of heritage-bred beef takes the spotlight, with grass-fed, grain-finished and corn-fed varieties available, while our poultry and seafood are also thoughtfully-selected. Our rustic pantry is stocked with house-made, preserved and pickled local produce which offers a homespun counterpoint to the refined ambiance. Our chefs build personal relationships with local farms, ranches and fisheries, bringing a taste of their dedication to the table and reaffirming the direct connection between land and plate. Beverage offerings reflect the variety of neighboring breweries, cocktails made with local craft spirits and a carefully curated wine program to complement the region. The Urban Farmer Philadelphia family is committed to feeding the neighborhood in which we live and eat — both through the food we offer and, more importantly, our community. Our hours are as follows: Breakfast 6:30am-11am Lunch 11am-3pm Dinner 5pm-close Happy Hour Mon-Fri 3pm-6pm Brunch Sat & Sun 8am-3pm

Philadelphia

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Culinary Director, Urban Farmer

Matt Christianson

Chef Matt Christianson focuses on redefining the modern steakhouse with an emphasis on sustainable ingredients and simple, straightforward preparations in his role of Culinary Director for Urban Farmer.

At Urban Farmer, he is constantly inspired by teaching and working with so many employees. “My success as a chef is in teaching people what my vision is. I love being able to instruct, inspire and see other people execute my vision in the kitchen,” said Christianson.

He credits his parents for his love of teaching – his mom was a 5th grade teacher and his dad was an art teacher. He knows he inherited patience from his mom and his creative aesthetic from his father. Christianson brings both these characteristics to his day job by inspiring his staff at Urban Farmer by mentoring them in the industry in addition to creating beautiful plates of food.

Christianson’s largest influence is the regional food culture of San Francisco from 1999 to 2005. He loves the idea of a food community and treating ingredients as well as your neighbor treats them. He emphasizes this philosophy at Urban Farmer by maintaining excellent relationships with farmers and being “farmer-centric”.

Christianson has learned to unite his love of working with farmers and local product with his affinity with for urban environment. His first foray into the kitchen was as a line cook in Eau Claire, Wisconsin, where he worked for four years at the award-winning Fanny Hill Victoria Inn. Christianson then moved to Evanston, Illinois, just outside of Chicago, to work at Trio. The trenches at Trio convinced him to pursue culinary school, and he moved from the Midwest to the East Coast, specifically the CIA’s idyllic Hyde Park campus, where he graduated in 1997 with an associate’s degree in Culinary Arts.

Fresh out of culinary school, Christianson traveled across the country to work with Bradley Ogden and the Lark Creek Restaurant Group. He quickly worked his way up the ranks to executive chef at the group’s Lark Creek Inn. While there, Christianson got a taste for farm-to-table cuisine, and loved cultivating relationships with local farmers and growers. But craving the experience of a high volume urban restaurant, Christianson accepted a position as chef de cuisine at Ogden’s One Market in San Francisco. And later, lured to Boulder, Colorado, to be near family, Christianson became the executive chef at Q’s Restaurant in the historic Hotel Boulderado, where he learned firsthand the demands of a full service hotel chef job. Meanwhile, he partnered with many local ranchers near Boulder. From Boulder, Christianson settled in Portland where he became the Executive Chef at Urban Farmer.

When Christianson isn’t in the kitchen, he’s spending time with his sons, biking or building something with his hands.

General Manager

Dan Russo

General Manager Dan Russo oversees a warm and inviting ambiance centered on seasonal, locally sourced steakhouse cuisine. “It’s important to make a genuine connection with our guests and show them that we truly care,” he says. Russo’s acute attention to detail and adoration of the concept ensures a fun and approachable atmosphere. He favors a certain design element of the space—a neon sign that reads, “Things are better on the farm”—because it captures the fundamental appeal of Urban Farmer, fostered and amplified by his adept management.

In reverence of the distinct, ingredient-focused ideals of Sage Restaurant Group, Russo imparts that same respect in his staff. With a straightforward approach to leadership, teaching and coaching remain his priorities. “It’s simple,” he says. “Walk the talk, and do it with passion.” Friendly, educated, and attentive service results.

Russo’s introduction to the hospitality industry came from his father’s Italian restaurant. “I used to do my homework at the bar while my mother prepped for the night’s service,” he recalls. From natural beginnings, experience followed, then connections in the business. Witnessing hard work and the true spirit of hospitality ingrained in him a lifelong desire to live out those values, and his determination made it happen. After earning his B.S. in hospitality management from Buffalo State College in 1996, he took his talents to the Windy City. There, Russo took on pivotal roles with Levy Restaurants, Rockit Bar and Grill, and Girl & the Goat. When Sage Restaurant Group announced its latest Urban Farmer outpost in Philadelphia, Russo found it hard to resist the opportunity—and soon relocated to take on his current role in November 2016. Russo resides in Philadelphia’s Rittenhouse Square neighborhood, and enjoys spending his downtime by exploring Philly and its surrounding suburbs, typically experiencing new bars and restaurants.

 
 
 
 

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